VPG Increased in 2021
According to the recently published 2022 Financial Performance report, in 2021, twelve respondents reported a weighted average VPG of $4,387 which increased from $3,411 as reported by the same respondents for 2020. In regard to the question asking respondents for a breakout of tours, sales transactions and net originated sales between existing owners and new owners, 11 respondents provided year-over-year data indicating the volume per guest for existing owners increased from $4,759 in 2020 to $6,499 in 2021, while the volume per guest for new owners increased from $2,535 in 2020 to $3,362 in 2021.
VPG represents timeshare sales revenue measured on a “per tour” basis and is calculated by dividing net originated sales, excluding telesales, by the number of tours hosted.
Source: 2022 Financial Performance: A Survey of Timeshare & Vacation Ownership Companies conducted by Deloitte for the AIF