2026 ARDA Spring Conference
Overview
The ARDA Spring Conference gathers more than 1200 timeshare industry professionals for three days filled with education, networking, special keynotes and more at the premier event for the vacation ownership industry.
1200 Industry Professionals In One Area
Special Keynote Speakers
Education Series
Hotel Information
The Bellagio Las Vegas is the host hotel for the ARDA Spring Conference. The ARDA Group Rates for standard rooms range from $228 to $354 per night plus tax and resort fees, depending on the day and type. Rooms will be available until April 16, 2026, or until the block is sold out, whichever comes first. Please make your room reservations in a timely manner and note that once the block is sold out, ARDA cannot add additional rooms at the group rate. Any rooms if available, after the block is sold out, will be at the hotel’s prevailing rate. A one-night deposit will be charged to your credit card at the time of reservation. This deposit will be forfeited if the hotel room is not cancelled within 72 hours of confirmed arrival date. To make your hotel reservation, please use this link Bellagio Sleeping Rooms.
Are you interested in booking a suite? We have a limited number of Bellagio Suites available on a first come first serve basis. Please use this link to check availability and rates: Bellagio Suites
Why you should stay at The Bellagio, the host hotel, for the ARDA Spring Conference:
- Keep your registration fees from going up! By staying at The Bellagio, you’re helping ARDA keep registration fees low. The hotel provides ARDA with free meeting rooms, if and only if we meet the required guest rooms in our hotel contract. Otherwise, ARDA must pay for meeting rooms, as well as for each room we fall below the minimum- and registration fees will go up!
- Networking Opportunities! Staying at The Bellagio puts you at the epicenter for everything ARDA Spring Conference. Social and networking opportunities abound, and you don’t have to leave property to find them!
- Save on Transportation! If you’re not staying at The Bellagio, you’ll be spending money on Ubers or parking to attend the events at the ARDA Spring Conference.
Hotel & Attendee List Scam Alert:
Large conferences like the ARDA Spring Conference are often targeted by scammers pretending to offer exclusive hotel deals or attendee lists. These third party “pirate” companies set up fraudulent websites and send phishing emails. Their goal? To steal your personal or credit card information. These offers are not legitimate, and ARDA has no affiliation with any company offering to sell an attendee list or book hotel rooms.
Registration
If you are a team member of an ARDA Beacon Member organization: Disney Vacation Club, Hilton Grand Vacations, Holiday Inn Club Vacations, Marriott Vacations Worldwide, Travel + Leisure Co. or Westgate Resorts, please register with your company representative.
Registration Fees for the ARDA Spring Conference are as follows:
| Type Of Registration | Deadline | Fee |
| Early Bird | February 27 | Member: $1650 | Non-member: $2200 |
| Standard | May 13 | Member: $1800 | Non-member: $2500 |
| International Developer Non-Member | May 13 | Non-member: $2000 |
| Virtual Only | May 13 | Member: $700 | Non-member: $900 |
*Virtual Only (please note the only content included in virtual attendance are general sessions on Monday/Tuesday /Wednesday and the Awards Ceremony. Other educational sessions and committee events are not available in virtual format)
To register, click the button below
Cancellation Policy
Cancel on or before February 27, 2026, and receive a refund of 50%. Cancellations received after February 27, 2026, are not eligible for a refund, but substitutions are permitted until April 30, 2026.
No refunds or substitutions are available for the Monday Story Telling Workshop.
New! Suggest a Session
This year’s ARDA Spring Conference will feature a track of shorter sessions that will include 15-minute Express Talk Sessions, 30-minute Conversation Starter Sessions & 45-minute Power Sessions.
Express Talks are meant for one speaker to talk about an idea and share their knowledge on a specific topic with ARDA Spring Conference attendees. This is not a product pitch.
Conversation Starters are meant for fireside chats, case studies and discussions with 2 speakers to present interesting ideas and topics to ARDA Spring Conference attendees. These sessions should include time for audience participation and interaction.
Power Sessions are meant for a panel discussion with a moderator and no more than 3 speakers and should focus on a topic that is of interest to the majority of ARDA Spring Conference attendees.
Do you have an idea for an innovative and forward-thinking session for ARDA Spring Conference? Please reach out to [email protected] no later than March 1, for more information.
Please note that all speakers must be ARDA members, are required to register for the conference and must commit to attending a rehearsal for the session.
Agenda
3:00 pm-6:00 pm
Registration
Sponsored by Accelerated Assets
3:00 pm-6:00 pm
VIP Registration
Sponsored by FNTC
3:00 pm-5:00 pm
Mimosas for Moms Reception
Sponsored by FNTC
7:00 am-5:00 pm
Registration
Sponsored by Accelerated Assets
7:00 am-5:00 pm
VIP Registration
Sponsored by FNTC
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:00 am-9:00 am
Club 100 Breakfast
Sponsored by MDK
8:30 am-9:30 am
Ethics Committee (closed meeting)
9:15 am-10:15 am
Power Session: Research & Insights
9:30 am-11:00 am
ROC Board of Directors Meeting (closed meeting)
10:00 am-11:00 am
Coffee Break
Sponsored by Trinity Service Enterprises
10:00 am-3:00 pm
ProPics Head Shot Studio
Sponsored by Western Alliance Bank
10:30 am-11:15 am
Power Session: A 360 View of the Industry: Hear from Global
Timeshare Association Leaders:
This engaging panel brings together Global Timeshare Association Leaders to deliver a look at the current state of the timeshare industry around the world. From market shifts and innovation trends, panelists will share their perspectives on what’s. Expect a fast-paced, thought-provoking discussion that connects global trends to local realities and highlights what leaders must prioritize to stay ahead
Sponsored by Western Alliance Bank
11:15 am-12:30 pm
AIF Board of Directorss Meeting (Closed meeting)
11:30 am-12:15 pm
Power Session: International Timeshare: Products and Services:
Learn why the international market is thriving- loyalty products, amazing amenities and more
11:30 am-2:00 pm
Stories That Sell Workshop with Author & Speaker Matthew Dicks
Sponsored by Disney Vacation Club
Matthew Dicks
Ready to transform your business with the magic of storytelling? Learn how to craft compelling narratives that captivate customers, drive engagement, and boost your bottom line. Matthew will show you how to use storytelling to supercharge your marketing, sales, advertising, and branding efforts. Get ready to build a loyal customer base and elevate your brand to new heights.
Additional registration is required. Limit 2 attendees per organization
You can register for this workshop as you register for the conference.
12:00 pm-5:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance
12:00 pm-5:00 pm
Interval International Lounge
12:00 pm-5:00 pm
RCI Lounge
1:00 pm-2:00 pm
Research Committee Meeting
1:00 pm-2:30 pm
ARDA Executive Committee Meeting (closed meeting)
2:00 pm-3:00 pm
Coffee Break
Sponsored by Trinity Service Enterprises
3:30 pm-5:00 pm
Kick Off General Session with Keynote Speaker: Tyler Gillum, Head Coach of the Savannah Bananas
Sponsored by RCI and Travel+ Leisure Co.
5:00 pm-5:45 pm
Mix & Mingle Reception
8:00 pm
RCI All Attendee Event
Sponsored by RCI
7:30 am-5:00 pm
Registration
Sponsored by Accelerated Assets
7:30 am-5:00 pm
VIP Registration
Sponsored by FNTC
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:00 am-5:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance
8:00 am-5:00 pm
Interval International Lounge
8:00 am-5:00 pm
RCI Lounge
8:15 am-10:00 am
General Session Breakfast: Lattes with Leaders: Technology Edition: Breakfast 8:15-8:45, session following
The timeshare industry is evolving rapidly driven by digital guest expectations, data intelligence, AI-powered marketing, owner engagement platforms, and integrated property technologies. This general session brings together CTOs and other Technology Leaders from across the vacation ownership ecosystem to share how they are modernizing operations, elevating the owner experience, and future-proofing their organizations.
Sponsored by BakerHostetler LLP
10:00 am-11:00 am
Coffee Break
Sponsored by Trinity Service Enterprises
10:00 am-3:00 pm
ProPics Headshot Studio
Sponsored by Western Alliance Bank
10:00 am-3:00 pm
Conversation Starter & Express Talk Sessions
Topics and timing to be announced
10:15 am-11:00 am
Power Session Labor Relations Awareness: Protecting the Core of a Resort’s Business:
Hospitality and hotel services workers unions are seeking to grow their membership nationwide, particularly in markets where they do not have an established presence, using sophisticated digital marketing tactics. Union organizing can lead to a loss of asset value, significant cost increases, and restrictions on service levels which in most cases cannot be reversed. Our conversation will describe the trends that we see nationwide, and outline the cutting-edge tactics, strategies, and policies that the best hospitality companies and their staff implement to counter a union’s next-gen organizing methods
Sponsored by Fidelity National Timeshare
10:30 am-12:00 pm
ARDA Board of Directors Meeting (closed meeting)
11:15 am-12:00 pm
Power Session: Technology Innovations at the Resort & Corporate Level:
In today’s rapidly evolving landscape, operational efficiencies though technology have become critical. This session will explore innovative solutions and provide insight into how these technologies not only improve efficiencies on the back end and reduce costs, but also elevate owner experience and satisfaction
Sponsored by Fidelity National Timeshare
12:00 pm-1:30 pm
Luncheon with Speaker Molly Bloom, International Poker Entrepreneur, Best-Selling Author and Inspiration Behind the Memoir and Major Motion Picture Molly’s Game
Sponsored by Westgate Resorts
1:30 pm-3:00 pm
HR Council (Closed meeting)
1:45 pm-2:30 pm
Power Session Changing the Perception of Timeshare Through Digital Marketing:
The timeshare industry has evolved—but public perception hasn’t always kept pace. In today’s digital-first world, we have a powerful opportunity to reshape the narrative, build trust, and connect with a new generation of vacationers through strategic, transparent, and data-driven marketing. This session will explore how to leverage digital marketing to modernize and strengthen consumer confidence.
Sponsored by Fidelity National Timeshare
2:00 pm-3:00 pm
Coffee Break
Sponsored by Trinity Service Enterprises
2:00 pm-3:00 pm
Resort Operations Forum
2:45 pm-3:30 pm
Power Session: Wall Street and Beyond: What Does the Street Think About Timeshare?
How does the investment community view the timeshare and vacation ownership sector? In an environment shaped by volatility, consumer spending trends, real estate dynamics, and evolving travel demand, understanding “the Street’s” perspective has never been more important. From sales velocity and VPG trends to receivables performance, inventory strategies, and capital allocation, this session will unpack the metrics that matter most to investors
Sponsored by Fidelity National Timeshare
4:00 pm-5:00 pm
Today, Tomorrow and Yesterday: The Timeshare Owner and What’s Driving Them
The timeshare consumer is not one-size-fits-all. From legacy owners who value tradition and consistency, to today’s experience-driven families, to tomorrow’s digitally native travelers, understanding what motivates each generation is critical to long-term growth. This session will explore how buyer behavior, travel preferences, financial priorities, and brand expectations are evolving across generational segments. This session will examine the mindset of established owners, the shifting expectations of Gen X and Millennials, and the emerging influence of Gen Z—unpacking what drives tour attendance, purchase decisions, upgrade behavior, and long-term loyalty
Sponsored by Interval International and Marriott Vacations Worldwide
5:00 pm-5:45 pm
WIN Reception: Open to all attendees
8:00 am-2:00 pm
Registration
Sponsored by Accelerated Assets
8:00 am-2:00 pm
VIP Registration
Sponsored by FNTC
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:00 am-5:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance
8:00 am-5:00 pm
Interval International Lounge
8:00 am-5:00 pm
RCI Lounge
8:00 am-9:00 am
Club 100 Closing Breakfast
Sponsored by Eck, Conley & Richardson PLLC
9:00 am-10:00 am
General Session: Lattes with Leaders: International Edition
Join us for an engaging and insightful session featuring dynamic leaders from within the international timeshare industry. We’ll discuss the nuances of doing business globally, expanding international portfolios, enhancing member experiences and driving group across global markets.
Sponsored by Holiday Inn Club Vacations
10:00 am-1:30 pm
Conversation Starter & Express Talk Sessions: Topics and timing to be announced
10:00 am-11:00 am
Legislative Committee
10:00 am-11:30 am
Finance & Accounting Committee
10:00 am-11:30 am
Talent Acquisition Council (closed meeting)
10:15 am-10:50 am
Power Session: Resort Management Roundtable
Bring your questions for our Resort Management Leaders. This is an open round table opportunity for connection and conversation. Each round table will have a focus and attendees will have the opportunity to visit up to 3 tables.
11:00 am-12:00 pm
General Counsel Council (closed meeting)
11:15 am-12:00 pm
Power Session: F&B & Activities- What Are Today’s Travelers Enjoying?
Today’s travelers are seeking more than just a place to stay — they’re looking for experiences. From destination-driven dining and craft beverages to hands-on workshops, outdoor adventures, and wellness-focused programming, food, beverage, and activities have become central to the timeshare consumers stay at a property. This session explores the latest trends shaping guest preferences. What culinary concepts are driving bookings? Which on-property and off-property activities are generating the most engagement and revenue? And how are generational shifts influencing expectations around authenticity, sustainability, and social experiences?
12:00 pm-1:30 pm
General Session Luncheon with Keynote Speaker: Justin Wren
Humanitarian, MMA Fighter, Author and Mental Health Advocate
Sponsored by Hilton Grand Vacations
12:30 pm-1:30 pm
State Regulators and Legislative Luncheon (by invitation)
Sponsored by Greenspoon Marder LLP
1:30 pm-2:30 pm
Integrated Communications Council (closed meeting)
1:45 pm-2:30 pm
Power Session Topic To Be Announced
Sponsored by Liberty Bank
2:30 pm-3:30 pm
GATE Committee (closed meeting)
5:00 pm-6:00 pm
Awards Finalist Reception
Open to Awards Finalists
6:00 pm-7:30 pm
Awards Ceremony
Assigned seating for all nominees and Awards sponsors. Open seating available for general conference attendees
7:30 pm-9:00 pm
Awards Celebration
Open to all
Beacon
Signature
