2025 ARDA Spring Conference
Overview
Join professionals from across the industry to enjoy educational sessions, networking, special keynotes and more at our premiere industry event!
The ARDA Spring Conference gathers more than 1200 timeshare industry professionals for three days filled with education, networking, and professional development opportunities.
Join us at The Signia by Hilton at Bonnet Creek in Orlando, Florida, from March 23rd to March 26th.
Exciting Speakers
Hear from seasoned business leaders, inspirational storytellers, and industry leaders.
1200 in Attendance
Network with timeshare professionals from around the world.
Impactful Programming
Attend educational sessions on the business of timeshare, legislative initiatives, key industry research, and much more.
Registration & Pricing
Registration for the ARDA Spring Conference is now open.
If you are a member of an ARDA Beacon Member company: Disney Vacation Club, Hilton Grand Vacations, Holiday Inn Club Vacations, Marriott Vacations Worldwide, Travel + Leisure Co. or Westgate Resorts, please register through your company representative.
| Type | Deadline | fee |
|---|---|---|
| Early Bird | January 31 | Member: $1,650 | Non-Member: $2,200 |
| Standard Rate | March 22 | Member: $1,800 | Non-Member: $2,500 |
| International * | March 22 | $1,800 |
| Virtual Attendance ** | March 22 | Member: $700 | Non-Member: $900 |
** Virtual attendance includes general sessions and the ARDA Awards Ceremony only. Power Sessions and micro session content and other events are not included.
You may cancel your registration by February 14, 2025, to receive a 50% refund. Unfortunately, cancellations after this date are non-refundable. However, you’re welcome to substitute another member of your organization at no additional cost until March 7, 2025. Please note that substitutions cannot be processed after March 7, 2025.
The International rate is designed exclusively for organizations headquartered outside the USA. If this rate is selected by mistake, our Events team will kindly reach out to assist you with registering at the regular pricing.
The Signia by Hilton Bonnet Creek
Standard sleeping rooms
The Signia by Hilton Bonnet Creek is the host hotel for the ARDA Spring Conference. Sleeping rooms are available at the discount rate of $329 per night until the cut-off date of March 04, 2025, or until the block is sold out, whichever comes first.
A deposit of the 1st night room and tax will be charged to your credit card at the time of reservation. Please cancel 72 hours prior to arrival for a full refund. Reservations cancelled within 72 hours, will incur a penalty of first night room and tax.
Agenda
4:00 pm-6:00 pm
Registration
Sponsored by Accelerated Assets
4:00 pm-6:00 pm
VIP Registration
Sponsored by First American Title Insurance Company
7:30 am-5:00 pm
Registration
Sponsored by Accelerated Assets
7:30 am-5:00 pm
VIP Registration
Sponsored by First American Title Insurance Company
8:00 am-5:00 pm
ARDA All Attendee Lounge
8:00 am-5:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance Company
8:00 am-5:00 pm
Interval International Lounge
8:00 am-5:00 pm
RCI Lounge
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:00 am-9:00 am
Club 100 Breakfast (invitation only)
Sponsored by MDK
8:30 am-9:30 am
Ethics Committee (closed committee)
9:15 am-9:55 am
Timeshare 101: AIF Market Research Revealed
Sponsored by Liberty Bank
Jon Last
Founder & President, Sports and Leisure Research Group
Joe Callender
Managing Director, EY
Chris Folsom
Managing Director, Deloitte & Touche
Darla Everitt
VP Product Development & Innovation, Marriott Vacations Worldwide
9:30 am-11:00 am
ROC Board of Directors Meeting (closed meeting)
10:00 am-4:00 pm
ProPics Head Shot Studio
Sponsored by Western Alliance Bank
10:00 am-11:00 am
Coffee Service in the All Attendee Lounge
10:00 am-10:45 am
Timeshare 101: The Business of Timeshare: Part 1 | Legal, Finance, Design
Sponsored by Liberty Bank
Legal | Dan Bachrach
Partner, Foley & Lardner LLP
Finance | Don Peruta
SVP, Liberty Bank
Design | Sarah Crawford
CFO, Hospitality Resources & Design
11:00 am-12:00 pm
Timeshare 101: The Business of Timeshare: Part 2 | Resort Operations, Sales and Marketing, Rental, Exchange
Sponsored by Liberty Bank
Resort Operations | Kevin Speidel
SVP, Resort Operations, Hilton Grand Vacations
Rental | Heena Patel
SVP, Global Rental Strategy, Travel + Leisure Co.
Exchange | Kasey Lohn
Manager, Client Sales and Service
Interval International
11:15 am-12:15 pm
AIF Board of Directors Meeting (closed meeting)
12:00 pm-1:00 pm
Leading and Learning with WIN Luncheon (first come first serve seating)
Speaker Magie Cook, CEO & Founder of Maggie’s Salsa | Sponsored by Disney Vacation Club
12:00 pm-1:00 pm
Lunch in the All Attendee Lounge
1:00 pm-3:00 pm
Coffee service in the All Attendee Lounge
Sponsored by Tango
1:00 pm-2:00 pm
Research Committee Meeting (closed meeting)
1:00 pm-2:30 pm
ARDA Executive Committee Meeting (closed meeting)
3:30 pm-5:00 pm
Kick Off General Session with Keynote Speaker: Kat Cole, CEO, AG1
Sponsored by Travel + Leisure Co.
6:00 pm-8:30 pm
RCI Welcome Party
Sponsored by RCI
7:30 am-5:00 pm
Registration
Sponsored by Accelerated Assets
7:30 am-5:00 pm
VIP Registration
Sponsored by First American Title Insurance Company
8:00 am-5:00 pm
ARDA All Attendee Lounge
8:00 am-5:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance Company
8:00 am-9:00 am
Continental Breakfast in the All Attendee Lounge
8:00 am-5:00 pm
Interval International Lounge
8:00 am-5:00 pm
RCI Lounge
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:30 am-10:00 am
Leadership Line Up Breakfast General Session
Sponsored by BakerHostetler LLP
Moderator
Jason Gamel
President & CEO, ARDA
Speakers
Caroline Shin
Co-Founder & CEO, Vacatia
Lori Gustafson
EVP Chief Membership & Commercial Services Officer, Marriott Vacations Worldwide
Derek DeSalvia
EVP & Chief Customer Officer, Hilton Grand Vacations
Amandine Robin-Caplan
Chief Brand and Communications Officer, Travel + Leisure Co.
10:00 am-11:00 am
Coffee Service in the All Attendee Lounge
10:00 am-4:00 pm
ProPics Head Shot Studio
Sponsored by Western Alliance Bank
10:15 am-11:00 am
Power Session 1: Unlocking Untapped Revenue: Maximizing Profitability in the Modern Timeshare Landscape
Sponsored by Fidelity National Timeshare
Moderator
Gordon McClendon
CEO, SPI
Speaker
Ezra Herrera
Chief Technology Officer, ONE Agency
John Locher
VP Strategy & Solutions, Asgard Software
Alex Glover
VP, Marketing & Strategic Partnerships
Shopr Rewards LLC
Dax Cross
Founder, Revenue Analytics
10:30 am-12:00 pm
HR Council (Closed Meeting)
10:30 am-12:30 pm
ARDA Board of Directors Meeting (closed meeting)
11:15 am-12:00 pm
Power Session 2: Management Companies: What are the Challenges and Opportunities of Working in the Independent Resort Space
Sponsored by Fidelity National Timeshare
Moderator
Jay Anderson
VP, Operations and Performance, Grand Pacific Resorts
Speaker
Michelle DuChamp
Head of Vacatia Partner Services, Vacatia
Gary Hyde
EVP Hospitality, Capital Vacations
Robert MacGregor
EVP & COO, LemonJuice Solutions
12:00 pm-1:00 pm
Lunch in the All Attendee Lounge
12:15 pm-1:30 pm
Leadership Luncheon with Speaker: Paul Whelan, Former US Marine Held Hostage in Russia, Released in the most historic prisoner swap since the cold war
Sponsored by Westgate Resorts
1:30 pm-2:15 pm
Power Session 3: A View from Wall Street
Sponsored by Fidelity National Timeshare
Speaker
Jason Gamel
President & CEO, ARDA
C. Patrick Scholes
Managing Director, Lodging and Leisure Equity Research, Truist
2:00 pm-2:20 pm
Timeshare 2:0: The Mechanics of a Maintenance Fee/Reserve Studies
John Willman
CFO, Westgate Resorts
2:00 pm-3:30 pm
Coffee Break
Sponsored by Tango
2:25 pm-2:45 pm
Timeshare 2:0: A Deeper Dive: Insurance: Risk Management
Terry Ford
SVP, Property & Casualty, Gregory & Appel
2:30 pm-3:15 pm
Power Session 4: Legal and Legislative Update: Impacts of the New Administration on Tax, Labor and Immigration
Sponsored by Fidelity National Timeshare
Moderator
Robert Clements
ARDA, Vice President, Regulatory Affairs & General Counsel
Speaker
John Lehrer
Partner, BakerHostetler LLP
Mary Cravatta
Senior Counsel, Foley & Lardner LLP
2:50 pm-3:10 pm
Timeshare 2:0: Finance: How are we Making Money? What is VPG? How Does Financing Work?
Karen Calufetti
SVP Financial Planning and Analysis, Travel + Leisure Co.
3:15 pm-3:35 pm
Timeshare 2:0: A Deeper Dive: AI and Timeshare
Sponsored by Cresta AI
Danny Wymer
Vice President, Travel + Hospitality, Cresta AI
4:00 pm-5:00 pm
General Session: Navigating Political Change: The Impact of a New Administration on Our Industry
Sponsored by Marriott Vacations Worldwide
Moderator
Jason Gamel
President & CEO, ARDA
Sandra DePoy
SVP, Global Public Policy, ARDA
Speakers
Justin Lumadue
Principal, Bockorny Group
Brian Goodrich
Partner, Holland & Knight
Jerry Kilgore
Partner, Cozen & O’Conner
Robert Clements
VP, Regulatory Affairs and General Counsel, ARDA
Justin Vermuth
SVP, State Government Affairs and ARDA-ROC, ARDA
8:00 am-3:00 pm
Registration
Sponsored by Accelerated Assets
8:00 am-3:00 pm
VIP Registration
Sponsored by First American Title Insurance Company
8:00 am-5:00 pm
ARDA All Attendee Lounge
8:00 am-4:00 pm
ARDA VIP Lounge
Sponsored by First American Title Insurance Company
8:00 am-9:00 am
Continental Breakfast in the All Attendee Lounge
8:00 am-5:00 pm
Interval International Lounge
8:00 am-5:00 pm
RCI Lounge
8:00 am-5:00 pm
Sponsor Meeting Rooms
8:00 am-9:00 am
Club 100 Breakfast (invitation only)
Sponsored by Eck Conley & Richardson PLLC
9:00 am-10:00 am
Legislative Committee Meeting (open committee)
9:15 am-10:00 am
All Inclusive Vacations: Tips and Trends from Industry Leaders
Moderator
Alexis Ralph
VP, Client Sales and Service, LATAM International
Speakers
Norman McPherson
Director General, Legendary Vacation Club
William Bell
Director of Timeshare Division, El Cid Vacations Club
David Llibre
Vice President Hospitality, Coral Hospitality Corp
10:00 am-11:00 am
General Session: Skift Research Update: How AI and Digital Innovation are Redefining Travel
Sponsored by Holiday Inn Club Vacations
Moderator
John Staten
President & CEO, Holiday Inn Club Vacations
Speakers
Darren Frei
Senior Branded Content Editor, Skift
Onkar Birk
EVP, Chief Technology Officer, Hilton Grand Vacations
Raman Bukkapatnam
EVP, Chief Global Technology Officer, Marriott Vacations Worldwide
Brian Lomonico
VP, Digital Marketing & Growth, Travel + Leisure
JP Hurtado
Chief Information Officer, Holiday Inn Club Vacations
11:00 am-12:30 pm
Finance and Accounting Committee (closed meeting)
11:00 am-12:00 pm
General Counsel Council (closed meeting)
11:15 am-12:00 pm
Leveraging on all Opportunities towards Globalization
Moderator
Ana Acevedo
Sr. VP Business Development, RCI Latam, Caribbean & EMEA
Speakers
Norman Mcpherson
Director General, Legendary Hard Rock
Jorge Herrera
President – UVC
Marina Sanchez
Director, Member Services – Bahia Principle
Ignacio Zuasti
Travel Club Director, Palladium
12:15 pm-1:30 pm
State Regulators Luncheon
Sponsored by GreenspoonMarder LLP
12:15 pm-1:30 pm
General Session Luncheon with Speaker Anthony Robles, Inspiring NCAA Wrestling Champion, National Wrestling Hall of Fame Inductee and Inspiration for the movie, Unstoppable
Sponsored by Hilton Grand Vacations
1:30 pm-2:30 pm
Integrated Communications Council (closed meeting)
1:30 pm-2:30 pm
Resort Operations Forum (open committee)
1:45 pm-2:30 pm
Power Session 8: Evolution of Timeshare F&B & Activities
Moderator
Alix Daley
VP of Brand Operations, Hilton Grand Vacations
Speakers
Jorge Reyes
General Manager, Orange Lake Resort, Holiday Inn Club Vacations
Becky Frasier
General Manager, Travel + Leisure Co.
Jorg Heyer
VP Market Florida, MVC Resort Operations Florida Caribbean Region
Marriott Vacations Worldwide Corporation
2:30 pm-3:30 pm
GATE Committee (closed meeting)
5:00 pm-6:00 pm
Awards Finalist Reception (open to Awards Finalists, Beacon Member, Leadership Teams and Awards Sponsor Leadership Teams)
Sponsored by Fidelity National Timeshare
6:00 pm-7:30 pm
Awards Ceremony
7:30 pm-9:30 pm
Awards Celebration
Beacon
Signature
