Introducing ARDA Research & Insights

Key Article Takeaways

• ARDA is currently undergoing a strategic rebrand. As the first step in our rebranding efforts, the ARDA International Foundation (AIF) will begin using its new forward-facing brand, ARDA Research & Insights.
• These efforts began after hearing from members that most feel the names “American Resort Development Association” and “ARDA International Foundation” do not reflect the future mission or products of the industry.
• We will announce additional rebranding milestones throughout the year.

Today, we are excited to announce the first step in ARDA’s overall rebranding efforts. This initiative, which began over six months ago, includes the rebranding of ARDA, the ARDA International Foundation, and the ARDA-Resort Owners Coalition. Effective immediately, the ARDA International Foundation (AIF) will begin using its new forward-facing brand, ARDA Research & Insights. While the AIF Board, as well as its name, will remain intact and continue to oversee the Foundation’s important work, ARDA Research & Insights will be the publicly facing name on reports, as well as how we refer to our research, data and insights in any communications.

The decision to rebrand was made after ARDA sent a survey to our VIP members last summer to better understand where they think the vacation ownership industry is today, where it is headed, and how ARDA can evolve its focus to better support the industry and our members. Following that survey, as well as a roundtable discussion with industry leaders at our ARDAVenture VIP meeting, we discovered that most of our members felt the name “American Resort Development Association” does not reflect the future mission or products of the industry, prompting us to begin our rebranding efforts.

We hope you’re as excited as we are to continue promoting the efforts of our research team with this new approach, and we look forward to sharing more rebranding news with you in the coming months.