Member News

Mobius Vendor Partners Receives Better Business Bureau ‘Torch Award’

June 1, 2022

Mobius VP, LLC, the Indianapolis-based business process firm that developed, deployed, and currently manages the online customer feedback system CustomerCount, has received the Better Business Bureau of Central Indiana’s Torch Award for 2021 for Ethics and Commitment to Customers.

Presented annually since 1996, the BBB International Torch Awards recognize companies throughout North America that maintain outstanding dedication to upholding ethical business standards and promoting trust in the marketplace. 

“Marketplace excellence takes many forms,” said Cathy Armour, interim president and CEO of BBB Central Indiana. “Even though we could not gather again this year to celebrate, we are thrilled to recognize Mobius VP as a remarkable model of commitment to customers by emphasizing trust.”

CustomerCount, created by MobiusVP, collects, measures, and reports customer feedback through branded, customized online surveys. These surveys are formulated to measure the quality of the customer experience in more than 40 languages. 

Bob Kobek, president of MobiusVP and CustomerCount celebrated the award by recognizing the high level of customer service in the organization. “Bill Morris and Lisa Kobek have always placed platinum-level attention to all customers,” he said. “This award is a testimony to their focused efforts to ensure both product integrity and customer experience.”

Morris, managing partner of Mobius, is the architect of the system and the first line of action when needed. Lisa Kobek is the executive vice president of client services and operations and is the primary point of contact for CustomerCount users. 

“They deserve this recognition afforded to us by a blind panel of judges who were objective and knowledgeable,” Bob Kobek said.

Mobius VP was chosen for this prestigious award based on its adherence to the Standards of Trust presented as the pillars of the Better Business Bureau. These include building trust, telling the truth, being responsive, advertising honestly, being transparent, honoring promises, safeguarding privacy, and embodying integrity.

“The strength of our product lies in its quantitative reporting system, which makes it virtually impossible not to tell the truth,” Kobek said. “The tired adage, ‘We won’t just meet expectations we will exceed expectations,’ has been replaced at Mobius with, ‘We will determine through scope discussions what your expectations are, and we will meet them, exactly, with no variance.’ That is more than just a slogan for MobiusVP, it is one of our pillars in our focus on integrity.”

Regarding the company’s responsiveness, Kobek added, “Our service is 24/7/365 so our clients can always see their response data no matter the time of day. We understand the importance of a responsive relationship with our clients, which extends to the BBB and other organizations to which we belong. One of our ads actually says: ‘We pick up the phone when you call.’ ”