Timeshare Usage During the Pandemic
According to the latest wave of the Back-to-Normal Barometer study conducted in mid-October, 88% of timeshare owners have taken their 2021 timeshare vacation so far this year. In addition, 9% of timeshare owners have converted their 2021 timeshare vacation into a different type of vacation product and used it. Since the beginning of the pandemic last year, 37% of timeshare owners have also taken a timeshare tour.
In comparison, in January 2021, 75% of timeshare owners reported having taken their 2020 timeshare vacations while 14% of timeshare owners reported having converted their 2020 timeshare vacations and used it. During the meantime, 30% of timeshare owners reported having taken a timeshare tour since the beginning of the pandemic.
Source: Back-to-Normal Barometer Survey conducted by Sports&Leisure Research Group, Engagious and ROKK Solutions and sponsored by the AIF, Wave 26